Brands can spend anywhere from $1,000 to $500,000 or more on influencer marketing campaigns, depending on the scale and complexity of the campaign. Influencer pricing varies greatly based on factors like follower count, platform, and content type. For example, a simple campaign might cost as little as $20 for one image post, while a comprehensive campaign could reach $500,000 or more.
Nano-influencers (1,000-10,000 followers):
$20 - $150 per post on Instagram and TikTok, $60 - $850 for a YouTube video.
Micro-influencers (10,000-50,000 followers):
$100 - $500 per post on Instagram and TikTok, $180 - $3,000 for a YouTube video.
Mid-tier influencers (50,000-100,000 followers):
$500 - $5,000 per post on Instagram and TikTok, $400 - $6,000 for a YouTube video.
Macro-influencers (100,000-500,000 followers):
$5,000 - $10,000 per post on Instagram and TikTok, $1,100 - $20,000 for a YouTube video.
Mega-influencers (500,000+ followers):
$10,000 - $20,000 per post on Instagram, $1,200+ for a TikTok post, $2,500+ for a YouTube video.
Other Factors Influencing Cost:
Campaign scope:
A large, multi-platform campaign will naturally cost more than a single post on one platform.
Content format:
Videos generally cost more than image posts.
Influencer's specific niche and audience:
Influencers in highly sought-after niches or with highly engaged audiences may charge more.
Negotiation and contract terms:
Some influencer collaborations involve a flat fee for a post, while others might involve a performance-based bonus or a percentage of sales.
Tips for Setting Budgets:
Start with a 10% budget:
A simple starting point is to allocate 10% of your overall marketing budget to influencer campaigns.
Experiment and iterate:
Test different platforms, content types, and influencer levels to see what resonates with your audience.
Track your results:
Measure the impact of your campaigns to optimize future budgets and strategies.